> back to Well-Tempered Web Design home

Jean MacDonald
Portland, Oregon
jean@welltempered.net
www.welltempered.net
View Jean MacDonald's profile on LinkedIn
Professional Experience
Director, Marketing/PR
SmileOnMyMac LLC
March 2006 - present
Develop and implement marketing strategy for small Macintosh software developer, including all aspects of PR, online marketing, web site development, search engine optimization, pay-per-click advertising, podcast advertising, email marketing, blog marketing, trade show participation, and user group outreach.
 
Co-founder, Marketing Consultant
Blue Lake Children's Publishing
August 2001 - present
Currently in a consulting role; through March 2006, developed and produced the website as a founder in a start-up company publishing magazines for preschoolers; developed and created a suite of Flash-based activities twice per month to coincide with the publication of each new issue; adapted complex designs from the creative director into workable web pages; managed the e-commerce backend programming; optimized site for search engines and usability; developed and manage twice-monthly email alerts.
The Tessy & Tab Reading Club (Blue Lake Children's Publishing)

Sole Proprietor
Well-Tempered Web Design and Online Marketing
July 1997 - March 2006
Create clients' sites from conception to launch: plan site structure and interactivity; use HTML, JavaScript and web-authoring software to write code; design web-friendly interfaces; adapt images and graphics to meet web browser standards; develop and write copy; work with backend programmers to develop e-commerce solutions; advise clients on e-marketing issues; create and execute search engine, pay-per-click and email marketing plans.
Portfolio
Tools used: Macromedia Dreamweaver MX2004, Macromedia Fireworks MX2004, Macromedia Flash MX2004, Adobe GoLive CS, Adobe InDesign CS, Adobe Photoshop CS, Adobe ImageReady CS, Adobe Illustrator CS, Apple iMovie and iDVD, Sound Studio, Quark Xpress, BBEdit

Instructor, Web Design Program
Pacific Northwest College of Art
September 1999 - June 2006
Develop and teach courses in basic and advanced web design; train students to use Dreamweaver, GoLive, Fireworks, Photoshop, ImageReady and other tools; supervise certificate student projects and advise students on career development.

Web Design Trainer
Global Tech Corps, Armenia
August - September 2003
Developed an intensive training program covering basic web design as well as Dreamweaver, Fireworks, Flash and Photoshop and then taught 90 students in three workshops over the course of three weeks; program sponsored by the U.S. Department of State.
Online illustrated journal

Web Design Trainer
Geekcorps, Ghana
January 2001 - April 2001
Trained the staff of a software company in HTML, Javascript, Dreamweaver and Photoshop; developed a web design course for the company's training program; part of a private program designed to transfer high tech skills to businesses in developing countries.
Wrote a front-page article for the TechNW section of The Oregonian
Geekcorps web site
Online illustrated journal

Localization Producer; Marketing Manager
PrintPaks Multimedia Children's Software
August 1996 - June 1997
• Localization: At PrintPaks's Paris office, managed the localization of three multimedia products for the UK, French and German markets, working with a European localization company; recruited local illustrators; auditioned local voice talent and oversaw recording sessions.
• Marketing: Handled internet product promotion and public relations; managed a team of artists, programmers and other web site contributors; took responsibility for all market intelligence activities, identifying competitive products and testing them to formulate recommendations for the development team.

Marketing & Rights Manager, Literary Agent
Farrar, Straus & Giroux, Sterling Lord Literistic
January 1989 - June 1996

At a book publisher and later at a literary agency, managed foreign and domestic rights, including book club sales, paperback rights, film/TV/drama rights; promoted titles and authors, negotiated contracts, oversaw translation and publication schedules.

Education
Pacific Northwest College of Art
Certificate Program: Graphic Design

Princeton University
M.A. in History, May 1986

Universität Freiburg (Germany)
Exchange Student, 1982-1983

University of North Carolina at Chapel Hill
B.A. in History with Honors, May 1982

Near-fluent in German and French; working knowledge of Spanish and Russian.

References available upon request.


Jean MacDonald • Well-Tempered Web Design
Portland, Oregon • jean@welltempered.net