| > back to Well-Tempered Web Design home |
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| Jean MacDonald Portland, Oregon jean@welltempered.net www.welltempered.net |
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| Professional Experience |
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| Director, Marketing/PR SmileOnMyMac LLC March 2006 - present |
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| Develop and implement marketing strategy for small Macintosh software developer, including all aspects of PR, online marketing, web site development, search engine optimization, pay-per-click advertising, podcast advertising, email marketing, blog marketing, trade show participation, and user group outreach. | ||||||||||
| Co-founder, Marketing Consultant Blue Lake Children's Publishing August 2001 - present |
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| Currently in a consulting role; through March 2006, developed and produced the website as a founder in a start-up company publishing magazines for preschoolers; developed and created a suite of Flash-based activities twice per month to coincide with the publication of each new issue; adapted complex designs from the creative director into workable web pages; managed the e-commerce backend programming; optimized site for search engines and usability; developed and manage twice-monthly email alerts. | ||||||||||
| | The Tessy & Tab Reading Club (Blue Lake Children's Publishing) | |||||||||
| Sole Proprietor Well-Tempered Web Design and Online Marketing July 1997 - March 2006 Create clients' sites from conception to launch: plan site structure and interactivity; use HTML, JavaScript and web-authoring software to write code; design web-friendly interfaces; adapt images and graphics to meet web browser standards; develop and write copy; work with backend programmers to develop e-commerce solutions; advise clients on e-marketing issues; create and execute search engine, pay-per-click and email marketing plans. |
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| | Portfolio |
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| | Tools used: Macromedia Dreamweaver MX2004, Macromedia Fireworks MX2004, Macromedia Flash MX2004, Adobe GoLive CS, Adobe InDesign CS, Adobe Photoshop CS, Adobe ImageReady CS, Adobe Illustrator CS, Apple iMovie and iDVD, Sound Studio, Quark Xpress, BBEdit |
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| Instructor, Web Design Program Pacific Northwest College of Art September 1999 - June 2006 Develop and teach courses in basic and advanced web design; train students to use Dreamweaver, GoLive, Fireworks, Photoshop, ImageReady and other tools; supervise certificate student projects and advise students on career development. |
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| Web Design Trainer Global Tech Corps, Armenia August - September 2003 Developed an intensive training program covering basic web design as well as Dreamweaver, Fireworks, Flash and Photoshop and then taught 90 students in three workshops over the course of three weeks; program sponsored by the U.S. Department of State. |
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| | Online illustrated journal |
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| Web Design Trainer Geekcorps, Ghana January 2001 - April 2001 Trained the staff of a software company in HTML, Javascript, Dreamweaver and Photoshop; developed a web design course for the company's training program; part of a private program designed to transfer high tech skills to businesses in developing countries. |
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| | Wrote a front-page article for the TechNW section of The Oregonian | |||||||||
| | Geekcorps web site | |||||||||
| | Online illustrated journal |
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| Localization Producer; Marketing Manager PrintPaks Multimedia Children's Software August 1996 - June 1997 Localization: At PrintPaks's Paris office, managed the localization of three multimedia products for the UK, French and German markets, working with a European localization company; recruited local illustrators; auditioned local voice talent and oversaw recording sessions. Marketing: Handled internet product promotion and public relations; managed a team of artists, programmers and other web site contributors; took responsibility for all market intelligence activities, identifying competitive products and testing them to formulate recommendations for the development team. |
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| Marketing & Rights Manager, Literary Agent Farrar, Straus & Giroux, Sterling Lord Literistic January 1989 - June 1996 At a book publisher and later at a literary agency, managed foreign and domestic rights, including book club sales, paperback rights, film/TV/drama rights; promoted titles and authors, negotiated contracts, oversaw translation and publication schedules. |
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| Education |
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| Pacific Northwest College of Art Certificate Program: Graphic Design Princeton University M.A. in History, May 1986 Universität Freiburg (Germany) Exchange Student, 1982-1983 University of North Carolina at Chapel Hill B.A. in History with Honors, May 1982 |
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| Near-fluent in German and French; working knowledge of Spanish and Russian. | ||||||||||
References available upon request. |
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